IELTS Topic
Bài 15: Advertising

1. Từ vựng cốt lõi (Core Vocabulary)

Tiếng Anh	Tiếng Việt
Mainstream media	Phương tiện truyền thông đại chúng
Broadcasted nationally	Được phát sóng toàn quốc
Resort to	Viện đến / tìm đến (như một giải pháp)
Mixed reactions	Phản ứng trái chiều
Misleading	Gây hiểu lầm / sai lệch
Exaggerate	Phóng đại / nói quá
Deemed helpful	Được coi là hữu ích
Advertising campaign	Chiến dịch quảng cáo

2. Phân tích Bài đọc / Bài luận mẫu (Passage Analysis)

Paragraph 1: The Purpose and Platforms of Advertising

A yearly goal of most businesses is to gain more clients. To achieve this, many companies advertise so that the general public knows about them and what they offer. Many big corporations advertise on mainstream media, creating commercials for TV and radio or making print ads in magazines and newspapers. Television adverts are still considered the more effective form, but the cost is expensive, especially if the ad is broadcasted nationally. Because of technology, many other businesses have resorted to advertising online, which is significantly cheaper and reaches a large audience.

Paragraph 2: Negative Reactions and Environmental Impact

Although adverts are helpful to companies, the general public has mixed reactions to them. Many find ads irritating because they interrupt what a person is watching. Some are annoying because of the jingle played or the acting; whereas other ads are misleading as they exaggerate the benefits of the company’s products. Furthermore, many blame advertisers for the extra trash in their locality, as billboards and posters often end up in trash bins once the promotion is over.

Paragraph 3: The Positive Side of Advertising

But on the positive side, some ads are enjoyable to watch, particularly those that are funny or have a good message. Some adverts are deemed helpful because they fulfil their purpose of informing the public about products they may need. Lots of people have bought something useful because of such ads, and many satisfied customers look forward to the next advertising campaign. Therefore, whether we love them or hate them, it seems ads are here to stay.

3. Cấu trúc câu ăn điểm (Sentence Structures)

“A yearly goal of most businesses is to [Action].” (Mục tiêu hàng năm của hầu hết các doanh nghiệp là…)
“Although [Subject] are helpful to [Group A], the general public has mixed reactions to them.” (Mặc dù [Chủ thể] rất hữu ích cho [Nhóm A], nhưng công chúng lại có những phản ứng trái chiều về chúng.)
“Because of [Factor], many businesses have resorted to [Action].” (Bởi vì [Yếu tố], nhiều doanh nghiệp đã phải tìm đến [Hành động].)
“Therefore, whether we love them or hate them, it seems [Subject] are here to stay.” (Vì vậy, dù chúng ta yêu hay ghét chúng, có vẻ như [Chủ thể] sẽ vẫn luôn tồn tại.)

4. Bài tập thực hành (Practice Exercise)

Chọn từ/cụm từ phù hợp nhất để hoàn thành câu:

Companies often use to reach a wide audience quickly.
Due to the high cost of TV ads, many businesses have advertising online.
The public often has to new commercials; some love them while others find them annoying.
It is unethical for companies to the benefits of their products.
A successful can significantly increase a company’s sales.