The Business World

Enterprise · Finance · Employment · Market Dynamics

💡 Pro Tip: Trong IELTS Writing Task 2, chủ đề Doanh nghiệp (Business) đòi hỏi các từ vựng thể hiện sự chuyên nghiệp (Corporate vocabulary). Tránh dùng "make a company" (hãy dùng set up / establish), tránh dùng "get money" (hãy dùng generate revenue). Di chuột vào các từ màu cam để xem định nghĩa.

A. Enterprise and Expansion

A business journey begins with an idea. An entrepreneur is someone who is willing to take risks to set up or establish a new company.

SMEs vs Multinationals: Small and Medium Enterprises (SMEs) operate locally, whereas a multinational corporation has offices and factories worldwide.
To launch: To introduce a new product or service to the public.
Market share: The percentage of total sales an organization has in a specific industry.
To merge: When two companies agree to join together to form a larger one.
A takeover: When one large company buys out a smaller competitor.

B. Financial Success and Failure

The ultimate goal of any commercial enterprise is to make a profit. Understanding the terminology of financial health is crucial.

💰 Revenue: The total amount of money brought in by a company's operations.
📈 Lucrative: A highly profitable business or market (e.g., the lucrative tech industry).
⚖️ To break even: To reach a point where expenses and income are equal; making neither a profit nor a loss.
📉 To go bankrupt: To completely run out of money and be legally unable to pay off debts (also known as "going out of business").

C. Employment and the Workforce

A business relies heavily on its staff. The management of human resources involves several key verbs and adjectives.

To recruit / hire: To find and employ new staff members.
To make someone redundant (or to lay off): To dismiss an employee, not because they did a bad job, but because the company needs to cut costs or downsize.
To resign: When an employee voluntarily decides to leave their job.
Job Nature: Work can be highly rewarding (fulfilling and well-paid), or it can be monotonous (boring and repetitive).

✍️ Comprehensive Practice

Hệ thống bài tập tự động chấm điểm. Hoàn thành toàn bộ các ô trống trước khi nộp bài.

Exercise 5.1: Core Definitions

Vocabulary Matching

Provide the exact academic term from the lesson that matches each definition.

1. A person who takes financial risks to start a business:

2. An adjective meaning "producing a great deal of profit":

3. When two companies agree to join together:

4. The total income generated by a company's sales:

5. To lose your job because the company is downsizing (to be made _____):

6. A large corporation operating in many different countries:

Exercise 5.2: Contextual Gap Fill

Sentence Completion

Complete the sentences using the most appropriate word from the theory sections.

1. Next month, Apple plans to (introduce) their latest smartphone model.

2. During the economic crisis, many small retailers went (unable to pay debts).

3. The manager decided to (voluntarily leave) from his position due to severe stress.

4. The HR department is currently trying to (hire) fifty new engineers for the project.

5. Startups rarely make money in their first year; it takes time just to break .

Exercise 5.3: Word Forms & Synonyms

Lexical Logic

Provide the requested synonym, antonym, or word form.

1. Synonym of highly profitable:

2. Synonym of set up a company: To

3. Antonym of hire / recruit: To

4. Noun form of the verb expand:

5. Antonym of rewarding / interesting (job):

Exercise 5.4: Corporate Collocations

Verbs & Nouns

Fill in the missing verb to complete these powerful business collocations.

1. The primary goal of a business is to a profit.

2. It takes a lot of hard work and dedication to a successful business.

3. The marketing campaign helped the company to a larger market share.

4. Due to falling revenue, the factory had to off a quarter of its workforce.

Exercise 5.5: IELTS Reading Integration

Reading Context

Read the paragraph detailing a company's growth and fill in the blanks using words from the theory.

Mark is a successful young (1) who established his own tech startup five years ago. Because the software market is incredibly (2) (profitable), his revenue grew rapidly. Within two years, the company (3) (grew/got bigger) internationally, opening offices in London and Tokyo. In order to dominate the market before they could (4) (introduce) their next major product, Mark's corporation organized a hostile (5) (buying out) of their biggest rival, essentially absorbing them into a single massive entity.